Start with wash → moisturize → seal for fuller, softer results.
Gentle African-powered cleansers + hydrating formulas.
Powered by Baobab, Chebe, and lightweight nourishing oils.
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Raw African Black Soap 
Raw African Black Soap
Raw African Black Soap
$15.95 USDSale price $15.95 USD Regular price $15.95 USD -
Shea Cocoa African Black Soap Facial Cleanser 
Shea Cocoa African Black Soap Facial Cleanser
Shea Cocoa African Black Soap Facial Cleanser
$14.95 USDSale price $14.95 USD Regular price $14.95 USD -
Wild Rose Hydrating Rose Facial Toner 
Wild Rose Hydrating Rose Facial Toner
Wild Rose Hydrating Rose Facial Toner
$12.95 USDSale price $12.95 USD Regular price $12.95 USD -
Daily Moisturizer -
Raw Aloe Shea Butter -
Moisture + Hydration Kit 
SaleMoisture + Hydration Kit
Moisture + Hydration Kit
$28.95 USDSale price $28.95 USD Regular price $35.90 USD -
Body Acne Kit -
Acne + Oil Control Kit 
SaleAcne + Oil Control Kit
Acne + Oil Control Kit
$42.95 USDSale price $42.95 USD Regular price $50.85 USD -
Chebe Beard Wash -
Chebe Beard Moisturizer 
Chebe Beard Moisturizer
Chebe Beard Moisturizer
$17.95 USDSale price $17.95 USD Regular price $17.95 USD -
Chebe Beard & Scalp Oil 
Chebe Beard & Scalp Oil
Chebe Beard & Scalp Oil
$18.95 USDSale price $18.95 USD Regular price $18.95 USD -
223RD Comb & Brush Set 
223RD Comb & Brush Set
223RD Comb & Brush Set
$12.95 USDSale price $12.95 USD Regular price $12.95 USD -
Daily Beard Routine Kit 
SaleDaily Beard Routine Kit
Daily Beard Routine Kit
$32.95 USDSale price $32.95 USD Regular price $37.90 USD -
Essential Beard Care Kit 
SaleEssential Beard Care Kit
Essential Beard Care Kit
$31.95 USDSale price $31.95 USD Regular price $36.90 USD -
Beard Clean & Nourish Kit 
SaleBeard Clean & Nourish Kit
Beard Clean & Nourish Kit
$32.95 USDSale price $32.95 USD Regular price $38.90 USD -
Complete Beard Grooming Kit 
SaleComplete Beard Grooming Kit
Complete Beard Grooming Kit
$51.17 USDSale price $51.17 USD Regular price $56.85 USD -
223RD Beard Kit -
Baobab Hair Growth Oil 
Baobab Hair Growth Oil
Baobab Hair Growth Oil
$18.95 USDSale price $18.95 USD Regular price $18.95 USD
What customers are saying
Quick wins people shared after building a routine with East 223rd.
“My skin feels soft and looks way more even. The routine actually makes sense.”
“I was nervous to try something new but this is officially staying in my rotation.”
“The cleanser is THAT girl. My face feels clean, not tight or stripped.”
“I’m seeing less bumps and my skin is calmer. I’m impressed.”
“You can tell this brand cares. Everything feels high quality and intentional.”
Shipping + Returns
Quick info before you check out.
Fast processing
Orders are packed with care and shipped ASAP. Tracking is sent once it ships.
Shipping updates
Tracking can take a little time to update—your package is still moving.
Need help?
Questions about your order? Reach out and we’ll take care of you.
Not sure what to buy?
Pick what you’re working on right now and we’ll point you to the best place to start.
Dry skin, body acne, or uneven tone
Start with Skin Essentials. Cleansers and moisture that support smooth looking skin.
Dry beard, itch, flakes, or patchy spots
Start with Beard Essentials. Wash, moisturize, then seal for best results.
Dry scalp, breakage, or growth support
Start with Hair Essentials. Nourishing oils made to support healthy routines.