EAST 223RD

Where tradition meets body & skin

Routines built for dry beards and skin that needs real nourishment.

Whether it’s textured beards, dry skin, or sensitivity—our African-inspired formulas are made to hydrate, calm, and support your everyday routine.

Fights dryness, itch & beardruff
Gentle, non-stripping facial & body cleansers
Supports acne-prone, uneven, and sensitive skin
Simple routines you can repeat daily

Powered by: Chebe (Chad) Baobab (Africa) Black Seed Oil Shea Butter Aloe & Rosewater

Not sure where to start? Scroll to “Find Your Routine” below.

Shop Beard Essentials ➜ Shop Skin & Body Care ➜ Shop Hair Essentials ➜

WHY EAST 223RD WORKS

Routines that actually fit your life.

East 223rd blends African heritage with modern formulas so your beard, skin, and hair all get what they need — without a 10-step routine.

🌍 Chebe, Black Seed & Baobab–powered

🧴 Skin, beard & hair formulas that sync

🤎 Gentle enough for sensitive skin

👥 Unisex & made for the whole fam

Heritage Ingredients

African herbs in every lane

From Chebe in your beard oils to Black Seed Oil in your growth blends and Baobab-powered hair care, East 223rd keeps African ingredients at the center of every formula.

One System

Beard, skin & hair work together

Your beard sits on your face. Your hair meets your hairline. Our routines are built so your skin, beard, and hair products don’t fight each other — they support the same moisture and barrier goals.

Real Life Ready

Simple steps you’ll actually repeat

No 12-step routines. Just wash → moisturize → seal — whether you’re dealing with dry beard, breakout-prone skin, or thirsty coils.

Inclusive Care

Made for melanin, safe for everyone

Formulated with gentle, non-stripping cleansers and rich plant oils so melanated skin and textured beards feel seen — and anyone who needs moisture and comfort can tap in.