East 223rd Journal

The Journal

Part magazine. Part classroom. A space for African beauty, skincare, beard care, protective styles, ingredient education, and founder stories.

Explore by Category
Find the education, routines, and stories that match where you are.

Skin Essentials

Acne, dark marks, dryness, hydration, and healthy skin habits.

Explore Skin

Beard Essentials

Dryness, patchiness, grooming, moisture, and beard maintenance.

Explore Beard

Hair Essentials

Protective styles, scalp care, loc care, and hair maintenance.

Explore Hair

Founder’s Journal

Behind the scenes of building East 223rd and the brand journey.

Read Stories

Start Here

New to East 223rd? Start with our latest education, routines, and founder notes below. Learn what your skin, beard, and hair need — then build a routine that makes sense.

What is A-Beauty?

A-Beauty, or African Beauty, celebrates the traditions, ingredients, and practices that have influenced beauty routines for generations across Africa.

Many ingredients used in modern skincare, haircare, and body care have roots in African beauty traditions. The Journal explores those stories and how they connect to modern routines.

Explore A-Beauty Articles

The Journal

The Meaning Behind East 223rd

|Lauren Ogunyemi
A New Chapter Begins East 223rd is not just a brand; it’s a reflection of who I am, my journey, and my vision for the future. As we transition into...

From Lauren

“When I started East 223rd, I wanted to create more than products. I wanted to create a place where people could learn about the ingredients, traditions, and routines that shaped how I think about self-care.”
— Lauren, Founder of East 223rd