The Meaning Behind East 223rd

A New Chapter Begins

East 223rd is not just a brand; it’s a reflection of who I am, my journey, and my vision for the future. As we transition into this new chapter, I’m excited to share the story behind the name and what it represents for me personally, as well as for the community I’m building around the brand.

This rebrand is more than just a fresh look; it’s a deep connection to my heritage, my roots, and my dedication to bringing you the very best in African skincare. It’s a symbol of how far I’ve come and the exciting path ahead.

The Inspiration Behind the Name

The name "East 223rd" is a tribute to my heritage and the lessons I’ve learned from the women who shaped me. On one hand, it connects to the rich traditions of African beauty rituals that have been passed down through generations. These traditions, rooted in natural, high-quality ingredients, have inspired me to share the power of African skincare with the world.

But it’s also a nod to my roots in New York, where I was introduced to the world of entrepreneurship by my mother. Growing up, I watched her create something from nothing, and that sparked a fire in me to build my own legacy. East 223rd represents not just the intersection of two worlds—Africa and New York—but also the blending of culture, tradition, and modern entrepreneurship.

To me, this name is a bridge between the past and the future, combining the wisdom of African beauty rituals with a contemporary approach to self-care. It’s a name that tells the story of where I’m from and where I’m going.

What East 223rd Stands For

At its core, East 223rd is about inclusion. Our products are designed to be for everyone—men, women, and anyone who values quality skincare that nourishes not only the body but also the soul.

We believe in the power of natural, high-quality ingredients, and we are committed to bringing those traditional African ingredients into modern skincare. It’s about honoring the rituals that have been passed down for generations and making them accessible to all.

But East 223rd is more than skincare. It’s about fostering self-love and confidence. It’s about taking the time to care for yourself—physically, mentally, and emotionally. Our products are designed to be part of a ritual that promotes wellness and celebrates softness, radiance, and empowerment.

The Future of East 223rd

Looking ahead, I’m excited to continue expanding the East 223rd family. There are new products in the works, and I’m eager to see how the community grows as we share more of the East 223rd story. My mission is clear: to bring African beauty to the limelight, creating products that support not only your skin but your emotional well-being.

With your support, we’ll continue to honor tradition while embracing innovation, ensuring that East 223rd remains a brand you can trust and feel good about.

Join the Journey

East 223rd is just getting started, and I invite you to be part of this exciting journey. I want to hear from you—what does self-care mean to you? Share your thoughts with me on social media or leave a comment below. Let’s continue to build this community together.